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The Open Championship offers far more than world-class golf. It’s a celebration of tradition, elegance, and curated experiences that attract discerning travellers from across the globe. Held at some of the UK’s most iconic courses – like St Andrews, Royal Birkdale, and Royal Troon – The Open invites you into a setting where heritage meets style, and the atmosphere feels as polished as the play.
Where History and Prestige Come Together
First played in 1860, The Open is the oldest major in golf. But it’s more than history – it’s a tradition that carries meaning for those who value legacy. The Old Course at St Andrews, often called the “Home of Golf,” is where time seems to slow down. Each course on the rota adds its own story, and attending feels like stepping into a long-running narrative where every detail matters.
A Spectator Experience Like No Other
Watching The Open isn’t just about following the leaderboard – it’s about enjoying the game in comfort and style. The Champions Club and Claret Jug Pavilion offer elevated hospitality with chef-led dining, champagne pairings, and well-appointed lounges that put you right at the heart of the action.
For those seeking even more privacy and personalisation, private hospitality suites offer bespoke services, elegant design, and the freedom to host in an atmosphere tailored to your preferences. These are spaces where every detail is designed to feel effortless.
Travel and Stay, the Luxe Way
Most guests arrive by private jet to nearby airports like Edinburgh or Prestwick, and continue their journey in chauffeured Rolls-Royce, Bentley, or Range Rover vehicles. Some opt for the scenic route, arriving by helicopter directly onto the grounds, because why not enjoy a bird’s-eye view of the course?
When it comes to accommodation, the options are as refined as the event itself. At the Old Course Hotel in St Andrews, you can wake up to views of the Swilcan Bridge and relax in a spa designed around a golfer’s pace. For something more secluded, Glenapp Castle offers a peaceful, storybook setting. Meanwhile, Turnberry delivers Edwardian charm with modern luxury perched above the sea.
Experiences to Plan For
The Open is also your gateway to some of the UK’s most exclusive cultural experiences. Think private whisky tastings at Macallan or Glenfiddich, guided by master distillers in beautiful, historic settings. Or perhaps a day on a private yacht, cruising the Scottish coast with a sommelier on hand and a gourmet chef in the galley.
For those with a love for history or art, private tours of nearby castles and galleries can be arranged, offering unique insight into the region’s rich cultural tapestry.
Dress the Part
Fashion at The Open leans toward polished tradition. Expect tailored blazers, classic eyewear, and elegant timepieces – Panerai, Patek Philippe, and Audemars Piguet are all popular choices. On the course, refined performance wear from Peter Millar, Ralph Lauren Purple Label, and G/FORE strikes the balance between comfort and style.
More Than Just Golf
The Open Championship isn’t just a golf tournament; it’s a moment in the social calendar, a gathering where luxury is woven into every element. It’s for those who appreciate heritage, exceptional service, and the quiet confidence of things done properly.
Whether you come for the golf, the atmosphere, or the indulgences that surround it, The Open delivers an experience that’s both classic and completely personal. It’s not about standing out – it’s about belonging to a tradition of excellence, where every detail feels just right.
