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The Olivier Awards – Britain’s most prestigious celebration of theatre – have always delivered more than just a nod to the stars of the stage. Since their debut in 1976 (originally called the Society of West End Theatre Awards, before being renamed in 1984 in honour of Sir Laurence Olivier), the ceremony has grown into a full-blown fashion spectacle.
The red carpet, now rolled out annually at London’s Royal Albert Hall (and formerly at venues like the Royal Opera House), is a glamorous showcase where the West End’s finest, along with international guests, bring their most show-stopping looks.
In this luxury roundup, we’re revisiting some of the most unforgettable Olivier Awards dresses – from the glitzy heights of the ’80s to the bold statements of recent years. These standout outfits embody the elegance, drama, and flair that have come to define Olivier Awards style.
Anna Ford – 1988, Sequined Glamour
In 1988, British journalist and broadcaster Anna Ford fully embraced the glitz of the era. She turned heads in a strapless silver gown, completely covered in sequins and paired with matching elbow-length gloves. With a sculpted sweetheart neckline that echoed classic Hollywood glamour, the shimmering ensemble sparkled under the lights like a waterfall of diamonds – a look that still dazzles in memory.
Princess Diana – 1989, Starry-Eyed Elegance
The late Princess Diana brought a quiet, regal magic to the 1989 Oliviers. She wore a sleek black gown with long sleeves, subtly adorned with a silver star motif on the hip. It was understated yet radiant – the kind of timeless look only Diana could deliver, effortlessly blending royal poise with a dash of celestial sparkle.
Joan Collins – 1992, Old Hollywood Glamour
Joan Collins reminded everyone of her iconic status in 1992, channelling pure Old Hollywood charm. Her black dress featured a plunging neckline and sheer polka-dot sleeves, cinched at the waist for a flattering silhouette. She completed the look with a black stole and bold red lipstick, embodying the sophistication of a 1950s screen siren.
Keira Knightley – 2010, Modern Romanticism
Fast forward to 2010, and Keira Knightley brought a breath of fresh air to the red carpet in a dreamy, floral-print Erdem gown. With its high neckline and fluid silhouette, the dress stood out from the typical sea of block colours – a perfect balance of elegance and contemporary romance.
Lily James – 2013, Monochrome Magic
Before her international breakthrough, Lily James was already turning heads at the 2013 Olivier Awards. She chose a striking monochrome Dolce & Gabbana gown, pairing a structured white satin corset with a rich black velvet skirt. It was a fresh take on vintage couture, giving monochrome a modern, refined edge.
Nicole Scherzinger – 2015, Black & Bold
Nicole Scherzinger made a powerful entrance in 2015, wearing a striking strapless gown by Galia Lahav. The figure-hugging dress featured a heart-shaped bodice, a structured peplum waist, and a dramatic fishtail skirt that perfectly accentuated her silhouette. She amped up the glamour with a chunky gold belt and a bold red lip, adding just the right amount of edge to an otherwise classic look.
Rose Leslie – 2017, Ethereal Grace
Rose Leslie brought an air of effortless grace in 2017, dressed in a sheer tulle Dior gown with signature logo straps. The light, ethereal design had a contemporary edge, while her Asprey ruby pavone drop earrings added just the right touch of opulence.
Jodie Comer – 2023, High-Fashion Drama
In 2023, Jodie Comer took centre stage with one of the most memorable gowns of the decade. Her red Alexander McQueen creation featured a dramatic asymmetrical silhouette, complete with a structured bodice and flowing skirt. The gown was elevated by cascading ruffle details along the front and an off-the-shoulder neckline, creating a bold, architectural statement that perfectly captured the duality of strength and femininity.
Nicole Scherzinger – 2024, Classic Meets Allure
Nicole Scherzinger returned to the Olivier red carpet in 2024 with yet another knockout look. Opting once again for a black gown with a plunging neckline and thigh-high slit, she paired it with dazzling diamond accessories. Elegant, sultry, and polished to perfection – her look sealed her place as a red-carpet favourite.
A Legacy of Style and Stage
The Olivier Awards have always celebrated the pinnacle of theatrical talent, but their red carpet tells a story all of its own – one woven with elegance, creativity, and iconic fashion moments. From vintage glamour to daring contemporary designs, each look reflects the personal style of its wearer and also, the spirit of the time.
As the awards continue to evolve, so too does the fashion – ensuring that year after year, the Oliviers remain as much a celebration of artistry in couture as they are of performance on stage.
