All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.
Luxury membership was once defined by a single address. Whether in Mayfair, Manhattan or Milan, joining a private club meant gaining access to a particular building, its amenities, and the people who frequented it.
For a growing number of internationally minded travellers, entrepreneurs and creatives, that model no longer reflects how they live. Business, leisure and personal interests increasingly span multiple cities, creating demand for memberships that offer flexibility without sacrificing quality or connection.
Founded in 2018 by hospitality entrepreneur Luca Del Bono, ONDA was created to meet that demand. The membership platform provides access to a curated network of private clubs, cultural venues, co-working spaces, and wellness destinations across more than 75 cities worldwide. A single membership can lead from an evening at Tramp in London to a gathering in the Hamptons, a hosted experience in Sicily, or a wellness-focused escape in Bali.
Rather than centring membership on a single location, ONDA turns the world itself into a network of places, people, and experiences.
A New Approach To Private Membership
Unlike a traditional members’ club, ONDA does not operate from a flagship property. Instead, it connects members to an extensive collection of partner clubs, hospitality venues, and lifestyle destinations worldwide.
The concept is straightforward. Rather than maintaining separate memberships across multiple cities, members gain access to a single platform that opens the door to a wide-ranging international network. Whether travelling for business, extending a stay abroad or exploring a new destination, members can access established spaces that already possess their own character, culture, and membership base.
This model has helped position ONDA at the intersection of private membership, hospitality and modern travel, offering a more flexible alternative to traditional club ownership.
A Passport to Some of the World’s Most Connected Destinations
The appeal of ONDA is best understood through the destinations and experiences that form its network.
In London, membership can provide access to institutions such as Tramp, where private events and social gatherings bring together members from a range of industries. Elsewhere in the city, experiences have been hosted at 40 Duke within Selfridges, creating opportunities for cultural exchange, discussion and new introductions in a setting that feels distinctly London.
Across the Atlantic, the atmosphere shifts while the underlying philosophy remains the same. At Harbour Club Miami, members gather for intimate social evenings designed to encourage meaningful conversation. In New York and the Hamptons, ONDA has curated private dinners, salon-style gatherings and invitation-only experiences that bring together an international mix of entrepreneurs, investors, and creatives.
The network also extends into destinations deeply connected to the luxury travel world. In Lipari, Sicily, members have gathered for experiences such as Ama La Vita and the Carasco Takeover, combining exceptional hospitality, Mediterranean dining and curated programming against the backdrop of the Aeolian Islands. Bali’s Ulu Cliffhouse offers a different perspective, pairing oceanfront wellness and beach club culture with access to ONDA’s wider network.
Beyond these examples, the collection reaches cities including Paris, Milan, Barcelona, Lisbon, Berlin, Dubai, Singapore, Los Angeles, and Buenos Aires. Each location retains its own identity, allowing members to engage with local culture while benefiting from the familiarity of a trusted membership ecosystem.
More Than A Club Passport
Access to clubs is only one aspect of the membership.
Throughout the year, ONDA curates a programme of experiences designed to bring members together in memorable settings around the world. These range from private dinners and cultural exchanges to wellness retreats, hosted conversations, and invitation-only gatherings.
A typical year might include a long-table dinner in the Hamptons, a cultural evening in London, a gathering in Miami, or a multi-day experience overlooking the Mediterranean in Sicily. The emphasis is on participation, encouraging members to engage with both the destination and the people around them.
The digital platform supports this ecosystem by allowing members to discover events, arrange introductions, and connect before travelling. For many, the relationships formed through the network become just as valuable as access to the venues themselves.
The Story Behind ONDA
The vision behind ONDA stems from Luca Del Bono’s experience in luxury hospitality, membership businesses, and international networking.
Recognising that traditional club models no longer reflected increasingly mobile lifestyles, he set out to create a platform capable of connecting established clubs, destinations, and like-minded individuals across multiple cities.
The company’s name reflects that philosophy. “Onda” means “wave” in Italian, referencing movement, discovery, and the exchange of ideas between people and places.
Entrepreneurs, investors, artists, designers and business leaders all form part of the wider network, creating an environment where professional and personal interests often intersect naturally.
A Network Designed For Modern Travellers
The profile of an ONDA member reflects the changing nature of luxury travel.
Many are founders, executives, investors and business owners whose schedules regularly take them between major international cities. Others are consultants, creatives and independent professionals who combine remote work with frequent travel.
For this audience, immediate access to high-quality environments carries obvious appeal. A private club can serve as a workspace in the morning, a meeting venue in the afternoon, and a social setting in the evening.
The membership also appeals to leisure travellers seeking a deeper connection with the destinations they visit. A stay in Lisbon, Dubai, or Miami becomes more immersive when access to established circles and local experiences is already built into the journey.
The Application Process and Membership Philosophy
ONDA operates as a curated membership platform rather than an open-access programme.
Prospective members apply directly and are assessed based on factors including professional background, interests, and potential contribution to the network. The aim is to maintain an engaged membership that actively participates in experiences, events, and introductions.
This reflects a broader evolution within private membership, where shared interests and meaningful engagement increasingly matter as much as exclusivity itself.
ONDA delivers its greatest value when members fully embrace the opportunities available across the network, both at home and while travelling.
How ONDA Fits Into the Future of Luxury Travel
Luxury travel is increasingly shaped by access, flexibility, and shared experiences.
As hospitality brands, private clubs and wellness operators place greater emphasis on creating ecosystems rather than standalone venues, platforms such as ONDA occupy a distinctive position within the market. The membership offers continuity across borders while preserving the individuality of each destination and partner venue.
Its appeal lies in the ability to move between cities without repeatedly starting from scratch, whether professionally, socially or culturally.
For travellers who value access as much as accommodation, ONDA reflects a broader shift towards membership models built around discovery rather than geography.
A Membership Built Around Discovery
What ultimately distinguishes ONDA is the way it connects destinations that might otherwise feel entirely separate.
A conversation at Tramp in London can lead to introductions in New York. An event in Miami may become the starting point for a business partnership, creative collaboration, or lasting friendship. A gathering in Sicily can place members among people they may never have encountered through conventional professional networks.
For those who see travel as an opportunity to engage with people as much as places, ONDA offers a compelling proposition. It reimagines private membership for a more connected world, creating opportunities for discovery wherever the next journey leads.
