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Every May, the sun-drenched shores of the French Riviera play host to the Cannes Film Festival, a world-renowned celebration of cinema and style. First held in 1946, this prestigious event has become a cornerstone of the international film calendar, synonymous with artistry, glamour, and high society. The festival awards the illustrious Palme d’Or and has elevated countless films and careers, remaining a symbol of cinematic excellence and cultural prestige.
When and Where It Happens
The festival unfolds in the charming seaside city of Cannes, nestled on the Côte d’Azur. Typically held over 12 days in mid to late May, the event turns this tranquil Riviera town into a global epicentre of glamour, with movie premieres, press events, and couture-clad stars setting the scene.
Key places to be:
- Palais des Festivals et des Congrès: This is the festival’s iconic headquarters, home to the legendary red carpet and the main auditorium where the most anticipated films premiere and awards are presented.
- Hotel Barrière Le Majestic, Carlton Cannes, and Martinez: These grand hotels line the famous Boulevard de la Croisette and serve as luxurious sanctuaries for celebrities, film executives, and high-profile guests, often doubling as event venues.
- Private villas and superyachts along the marina: These exclusive locations host some of the festival’s most talked-about soirées, from fashion house after-parties to discreet gatherings attended by the industry’s elite.
Experiencing Cannes Without an Invitation
While much of the Cannes Film Festival is reserved for industry professionals and invited guests, luxury travellers can still immerse themselves in the glamour. Red carpet screenings are strictly invite-only and primarily attended by film cast, directors, and VIPs, but there’s plenty to explore beyond the official guest list.
Staying at iconic hotels like the Hôtel Martinez or InterContinental Carlton places you at the heart of the festivities. These hotels host private events, rooftop soirées, and brand-sponsored lounges, giving you front-row access to the social buzz of Cannes. For a more relaxed taste of the festival, the Cinema de la Plage offers free nightly screenings on the beach, a cinematic experience under the stars.
For the ultimate indulgence, charter a private yacht or rent a villa in Super Cannes. Both options offer privacy, style, and access to the elite social circuit, including exclusive parties and gatherings. Even without a badge, the right address and itinerary can open doors to a world of Riviera elegance and festival allure.
Dress Code and Glamour Etiquette
When it comes to Cannes, fashion is as important as film. For red carpet events:
- Women should opt for floor-length evening gowns, preferably by designers such as Dior, Elie Saab, or Chanel.
- Men are expected to wear black tie attire—a tuxedo, bow tie, and polished shoes.
For after-parties and galas, think avant-garde chic and statement jewellery. Events like the amfAR Gala or Chopard’s rooftop soirées require head-turning ensembles and discreet sophistication.
Where to Stay in Cannes
Cannes offers an array of plush accommodations to suit every taste for luxury and comfort:
- Hôtel Martinez: This iconic establishment is renowned for its Art Deco elegance, oceanfront setting, and exclusive private beach club. During the festival, it becomes a buzzing hub for celebrities and industry insiders, complete with top-tier dining at the two-star Michelin restaurant La Palme d’Or.
- InterContinental Carlton Cannes: A Belle Époque masterpiece dating back to 1911, the Carlton is as steeped in history as it is in luxury. Its elegantly appointed suites overlook the Bay of Cannes, and it has long served as a sanctuary for Hollywood legends and European royalty.
- JW Marriott Cannes: Offering a sleek, contemporary alternative, this hotel combines international five-star standards with stunning views of the Mediterranean. With its rooftop pool, cinema, and seafront access, it offers a stylish base for those seeking both comfort and proximity to the action.
For those desiring privacy and discretion, consider renting a private villa in the serene hills of Super Cannes, ideal for hosting intimate gatherings or simply enjoying the festival from a distance. Alternatively, a chartered yacht moored in the Vieux Port offers unrivalled access to the marina parties and a chance to unwind in utter seclusion between screenings.
Luxury Experiences During the Festival
Cannes isn’t just about the films — it’s a stage for the world’s elite:
- Yacht Parties: These represent the ultimate networking and nightlife scene, hosted by brands like Variety and Magnum.
- Designer Showcases: Fashion houses debut collections, often with bespoke fittings for stars.
- Fine Dining: Savour Michelin-starred cuisine at La Palme d’Or, or enjoy a beachside meal at Baoli.
Jewellery maisons such as Chopard and Bulgari unveil exclusive pieces during the festival and offer private viewings for VIPs.
Key Events and What to Watch For
The Cannes Film Festival is a meticulously curated celebration of film, with events that balance cinematic prestige and social spectacle:
- Opening & Closing Ceremonies: These glamorous bookends of the festival are televised worldwide and feature the unveiling and crowning of standout films. A-list celebrities walk the red carpet, dressed in couture, under the flash of global media.
- Official Selection: This is the core of the festival and includes films competing for the coveted Palme d’Or. Un Certain Regard, a section within this selection, highlights daring, original voices in international cinema.
- Parallel Sections: Independent strands like Critics’ Week and Directors’ Fortnight offer a platform for breakthrough filmmakers. These sections are often where the most talked-about debut films and future Oscar contenders make their first appearance.
- Awards Night: The grand finale is an emotional and star-studded celebration where the jury announces the winners. Beyond the Palme d’Or, awards also include Best Director, Best Actor and Actress, and the Jury Prize. It’s the moment where careers are catapulted and cinematic history is made.
Insider Tips for First-Timers
- Transport: Most venues are walkable, but private drivers or VTCs offer comfort and discretion.
- Network Smartly: Lounge bars, terrace cafés, and industry panels are ideal for meeting key players.
- Security and Protocol: Be prepared for checks and adhere to the formal etiquette at all venues.
Exploring the French Riviera Beyond the Festival
While Cannes is the epicentre, the surrounding region is equally enchanting:
- Saint-Tropez: Known for its jet-set beach clubs and boutique shopping.
- Monaco: Offers Grand Prix luxury and the iconic Monte Carlo Casino.
- Èze and Antibes: These destinations provide medieval charm and art galleries nestled in coastal beauty.
Consider a day trip to the Lérins Islands for tranquillity and spectacular sea views.
Why Cannes Is More Than Just a Film Festival
The Cannes Film Festival isn’t just about films; it’s a blend of high fashion, unforgettable stories, and timeless elegance. Picture couture gowns catching the last rays of sunlight on the Riviera, the quiet anticipation before a world premiere, and the sense of wonder that fills every corner of Cannes. Whether you’re taking in the buzz along La Croisette or enjoying a glass of vintage rosé aboard a yacht, the experience stays with you — a beautiful mix of cinema, style, and that irresistible Riviera charm.
