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Sitting at a breathtaking 3,048 metres above sea level, 007 Elements isn’t your typical museum. It is a full-scale Bond experience. Carved directly into Gaislachkogl Mountain in Sölden, Austria, this high-tech exhibition disappears into the rock itself, emerging only through sharp architectural lines and glass that frame the surrounding peaks. The effect is deliberate and dramatic, like discovering a secret MI6 hideout hidden in the Alps.
The entire concept was inspired by Spectre, the 24th James Bond film, which was partly filmed in Sölden in 2015. The surrounding glaciers, winding mountain roads, and stark summit landscapes provided the backdrop for some of the film’s most memorable sequences, linking this exhibition directly to Bond’s cinematic world.
But this isn’t a collection of props behind glass. Here, visitors step inside the world of 007, where sleek architecture, cinematic storytelling, and sweeping Alpine views come together to create something that feels immersive from the very first moment.
Step Into the Action: Nine Immersive Galleries
Spread across two levels, the 007 Elements exhibition unfolds through nine official galleries, each designed to draw visitors deeper into Bond’s universe. The journey moves fluidly from atmosphere and storytelling to technology, action, and legacy, with every space offering a distinct perspective on what defines the franchise.
1. Barrel of the Gun
The experience begins in Barrel of the Gun, a dramatic, tunnel-like entryway that immediately establishes the tone. Low lighting, sound design, and projected visuals introduce two defining pillars of the Bond identity: the iconic title sequences and the unforgettable music. It is a carefully paced opening that builds anticipation before the spaces expand outward.
2. Plaza
From darkness into light, Plaza opens the exhibition to the mountain landscape. Sharp architectural angles frame panoramic Alpine views, grounding the cinematic world of Bond in the very environment that inspired it. It is a visual reset that allows visitors to absorb both the location and the scale of where they are standing.
3. Lobby
Much like the grand spaces Bond often walks through before a mission unfolds, the Lobby acts as an introduction to the series itself. An exclusive film, narrated by director Sam Mendes, guides visitors through the evolution of the Bond films, tracing the journey from Dr. No to Spectre. It offers context, history, and insight into what has kept the franchise culturally relevant for over six decades.
4. Lair
Dark, atmospheric, and immersive, the Lair focuses on the emotional and psychological world of Bond. Large-scale projections, layered sound, and cinematic editing highlight key characters, conflicts, and moments from across the franchise, drawing visitors into the tension and drama that define 007 storytelling.
5. Briefing Room
The Briefing Room shifts behind the scenes, exploring how Bond’s world is constructed. Through curated film segments and production material, the gallery examines how scripts, locations, and visual design come together to shape each story. Particular attention is given to how real landscapes influence cinematic worlds, including the creative process behind the Spectre mountain sequences filmed in Sölden.
6. Tech Lab
Bond’s universe would not be complete without its technology, and the Tech Lab places innovation firmly in the spotlight. Here, visitors encounter a blend of authentic props, conceptual designs, and interactive digital installations that explore the gadgets, visual effects, and engineering solutions that have helped define the franchise’s signature style.
7. Action Hall
One of the exhibition’s most visually striking spaces, the Action Hall is dedicated to the stunts and large-scale sequences that bring Bond’s adventures to life. Special effects breakdowns, production footage, and physical set pieces reveal how complex action scenes are built. The centrepiece is the front section of the BN-2 Islander aircraft used in Spectre, offering a rare opportunity to see a genuine filming artifact at close range.
8. Screening Room
The Screening Room allows visitors to experience the Austrian Spectre sequence in full cinematic form. Presented with context and behind-the-scenes insight, it reconnects the exhibition to its real filming location, reinforcing the link between the world outside the glass and the action captured on screen.
9. Legacy Gallery
The final gallery looks outward across the entire history of James Bond. Interactive touchscreens open access to an extensive archive of films, characters, and creative material, inviting visitors to explore decades of storytelling at their own pace. It provides a reflective close to the experience, celebrating Bond’s enduring cultural impact.
Before leaving, guests can browse a selection of exclusive 007 merchandise, making the exit as carefully curated as the journey itself.
Along the route, visitors also pass through glazed viewing corridors that open onto the surrounding valleys and the famous Gletscherstraße below. These scenic moments connect the exhibition to the real landscapes used in Spectre, offering pauses for reflection between the main galleries.
Where High-Tech Meets High Altitude
007 Elements is designed to be experienced rather than observed. Immersive projections, layered soundscapes, and spatial storytelling guide visitors from room to room, creating a rhythm that mirrors the pacing of a Bond film.
The Action Hall delivers cinematic scale and spectacle, while the Tech Lab reveals the precision behind the illusion. Every space has been engineered to balance atmosphere with information, allowing visitors to feel the energy of Bond’s world without overwhelming the senses.
Outdoor platforms and glass-walled passages add another layer to the experience. Stepping out toward the mountain air places visitors at the same altitude and viewpoints where key Spectre scenes were filmed, connecting the physical environment directly to the story.
A View Fit for a Spy
As impressive as the interiors are, the setting remains one of the exhibition’s defining features. Floor-to-ceiling windows reveal sweeping views across the Ötztal Alps, with glaciers, ridgelines, and valleys stretching into the distance.
The contrast is part of the appeal. One moment, visitors are surrounded by digital espionage and cinematic history. The next, they are facing raw Alpine wilderness. This interplay between architecture, technology, and nature is what gives 007 Elements its distinctive character and sense of place.
Why 007 Elements Is a Must-Visit
For Bond fans, film enthusiasts, and travellers drawn to unique cultural experiences, 007 Elements offers something genuinely distinctive. It combines state-of-the-art exhibition design with authentic production history, all set within one of the most dramatic mountain environments in Europe.
The result is an experience that feels both intimate and expansive, grounded in cinematic legacy yet elevated by its extraordinary location.
To complete the visit, many guests continue on to Ice Q, the mountaintop restaurant just steps away. Used in Spectre as the Hoffler Clinic, it has become one of Sölden’s most recognisable landmarks. Whether stopping for lunch or simply a drink with a view, it offers a fitting conclusion to a journey that blends film, architecture, and high-altitude drama.
Keep in mind that 007 Elements is accessed via the Gaislachkoglbahn cable car, and opening periods are tied to the ski area’s winter and summer seasons. Operating days and times vary throughout the year, so checking current lift schedules before visiting is essential.
