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Sitting at a breathtaking 3,040 metres above sea level, 007 Elements isn’t your typical museum — it’s a full-on Bond experience. Carved into Gaislachkogl Mountain in Sölden, Austria, this high-tech exhibition blends into the Alpine landscape, almost like a secret MI6 hideout.
The whole concept was inspired by Spectre, the 24th Bond film, which used Sölden’s stunning scenery as a backdrop for some of its most memorable scenes.
But this isn’t just a collection of props behind glass. Here, you step inside the world of 007 —where sleek design, high-tech storytelling, and jaw-dropping views come together to create something unforgettable.
Step Into the Action: Nine Immersive Galleries
Spread across two levels, the 007 Elements exhibition unfolds through nine interactive galleries, each designed to pull you deeper into Bond’s universe. From iconic film moments to behind-the-scenes secrets, every room has something new to discover.
1. Barrel of the Gun
The journey kicks off in Barrel of the Gun, a dimly lit entryway that immediately pulls you into Bond’s world. This space highlights two defining features of the franchise — its bold title sequences and unforgettable music. The tunnel-like design, paired with dramatic lighting and sound, sets the perfect stage for what’s ahead.
2. Plaza
Stepping into the Plaza, you’re greeted by sharp architectural angles that frame the stunning Alpine backdrop. You’ll love the breathtaking view of mountain peaks in this room.
3. Lobby
Much like the grand entrances Bond often walks through before meeting his next challenge, the Lobby serves as an introduction to the world of 007. Here, you can watch exclusive films that walk you through the history of Bond films. You’ll also enjoy filmmakers’ perspectives on what makes Bond timeless.
4. Lair
A dark and atmospheric space, the Lair uses immersive digital storytelling to highlight some of the most chilling moments and characters from across the franchise.
5. Briefing Room
For a closer look at how Bond’s world is built, the Briefing Room dives into the scriptwriting and location selection process that shapes each film. Behind-the-scenes films explain how real-world locations have influenced some of the series’ most iconic sets.
6. Valley Passage
This glass-walled viewing platform offers an incredible look over Gletscherstraße, one of the filming locations used in Spectre. It’s a perfect spot to pause and take in the real-world scenery that helped bring the film’s action sequences to life.
7. Tech Lab
Bond wouldn’t be Bond without his gadgets, and the Tech Lab puts the spotlight on the cutting-edge technology used in the films. Visitors can interact with real Bond props, explore digital effects, and get a closer look at the innovations that have helped define the franchise’s signature style.
8. Action Hall
For fans of high-speed chases and explosive action, the Action Hall is one of the most exciting stops. It focuses on the special effects and stunt work that make Bond films so thrilling. The highlight? The front portion of the aircraft that Bond pilots in Spectre gives visitors a rare chance to see a real piece of Bond history up close.
9. Legacy Gallery
The final stop, Legacy Gallery, gives visitors the chance to explore an extensive 007 archive through interactive touch screens. Dig into rare behind-the-scenes content from the archives and uncover decades of Bond history.
Before leaving, fans can also check out exclusive 007 merchandise, making it the perfect way to wrap up the experience.
Where High-Tech Meets High Altitude
This isn’t just a place to look at Bond memorabilia — it’s designed to make you feel like you’re part of the adventure. From immersive projections and surround sound to interactive displays, everything here is built to pull you into Bond’s world.
One of the most exciting rooms, Action Hall, brings the thrill of a Bond chase to life, while the Tech Lab lets you see some of the real gadgets used in the films.
And when you step onto one of the outdoor viewing platforms, you’ll be standing exactly where Daniel Craig’s Bond once stood—and the view alone is worth the trip.
A View Fit for a Spy
As impressive as the tech inside the exhibition is, the real showstopper might just be the view. Floor-to-ceiling windows open up to panoramic views of the Ötztal Alps, making it feel like the entire world is spread out before you.
The way the exhibition plays with its surroundings is part of what makes it so special. One moment, you’re surrounded by high-tech espionage, and the next, you’re staring out at a snow-covered mountain range that looks straight out of a movie.
It’s a perfect blend of film, technology, and nature — and unlike anything you’ll find anywhere else.
Why 007 Elements Is a Must-Visit
For Bond fans, movie buffs, and adventure seekers, this place is a no-brainer. It’s not just a collection of movie props; it’s a fully immersive experience that brings the world of James Bond to life in a way that’s completely unique.
The mix of state-of-the-art storytelling, real movie artifacts, and that breathtaking Alpine setting makes it one of the most impressive film exhibitions in the world.
And if you want to complete the Bond experience, don’t forget to stop by the Ice Q restaurant nearby — it’s the same one featured in Spectre. Whether you’re sipping a martini with a view or uncovering the secrets of MI6, this is an experience you won’t forget.
