All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.
Courchevel, located high in the French Alps, is far more than a ski resort. With its perfectly groomed pistes, five-star chalets, and cosmopolitan crowd, it’s also a destination where luxury shopping reaches breathtaking new heights. From designer flagships to slope-side boutiques, luxury shopping in Courchevel offers a retail experience that’s as exclusive as its snow-covered peaks.
Shopping in Courchevel: Where Style Meets Altitude
This Alpine jewel isn’t just a playground for skiers — it’s also a fashion lover’s paradise. In between runs, you’ll find yourself wandering into boutiques that wouldn’t be out of place on Avenue Montaigne or Bond Street. Whether you’re looking for high fashion, fine jewellery, or the latest in luxury ski gear, Courchevel has it all — with an added dash of mountain magic.
Designer Labels in the Heart of the Alps
Courchevel plays host to some of the most coveted names in fashion. Louis Vuitton, Chanel, Dior, and Gucci are all here, offering limited-edition pieces and the latest collections. It’s haute couture with a high-altitude twist.
Lovers of fine timepieces and jewellery will also feel right at home. Cartier, Chopard, and Rolex showcase exceptional craftsmanship in settings that feel more like galleries than retail spaces. Purchasing a piece here adds a rare, alpine exclusivity to any collection.
Avenue Montagne: The Luxury Spine of Courchevel 1850
The resort’s main shopping artery, Avenue Montagne in Courchevel 1850, stretches just 350 metres but is packed with elite boutiques and upscale eateries. It’s the perfect route for a leisurely, post-ski browse.
Some of the most in-demand shopping categories include:
- Luxury fashion and accessories
- Premium ski and winter apparel
- Fine jewellery and timepieces
- Gifts and curated souvenirs
Shopping Across Courchevel’s Villages
While Courchevel 1850 holds the spotlight, the surrounding villages each offer their own luxury highlights. Whether visiting during ski season or summer, the shopping here is designed to impress.
Expect to find:
- Personalised fittings for ski gear
- Unique fashion and accessory boutiques
- Delicatessens, gourmet grocers, and artisan bakeries
- High-end services that enhance every moment of your stay
No matter where you are in Courchevel, indulgence is never far away.
Iconic Boutiques: Couture in the Clouds
Fashion enthusiasts are in for a treat with a roster of boutiques that reads like a who’s who of the luxury world:
- Chanel
- Moncler
- Hermès
- Louis Vuitton
- Fendi
- Dior
- Prada
- Gucci
- Hublot
- Padischa
- Bernard Orcel
Whether it’s a bespoke Moncler jacket or a timeless Hermès accessory, shopping here feels curated, intimate, and irresistibly refined.
Jewellery Boutiques: Sparkle That Speaks Volumes
For those who appreciate fine jewellery, Courchevel delivers on every front. These boutiques offer one-of-a-kind creations, from statement diamonds to intricately crafted watches:
- APM Monaco
- Doux Joaillier
- Boucheron Paris
- Graff
- Chopard
- de Grisogono
It’s luxury that goes beyond aesthetics — each piece is a testament to artistry and elegance.
Ski-Through Shopping: Effortless Luxury on the Slopes
Only in Courchevel can you shop without even stepping out of your skis. Moncler’s renowned ski-through boutique, located on the Verdons green run, brings a whole new meaning to slope-side convenience. Simply glide in, browse the racks, and ski back out in seamless style.
Elite Ski Shops: Performance Meets Panache
Top-tier ski shops in Courchevel combine technical innovation with impeccable service. For those seeking the very best in equipment and apparel, these names stand out:
- Jean Blanc Sports – Known for bespoke fittings and rentals
- Bernard Charvin, L’Atelier & Skiset Le Chamois – Experts in ski and snowboard gear
- Endless Winter – Cutting-edge equipment for snowboarders
Some even offer in-chalet fittings, so you don’t have to lift a finger — true Alpine luxury.
VAT-Free Shopping: Indulge and Save
Here’s something to keep in mind: Courchevel is one of the select French regions offering VAT refunds. Non-EU residents can reclaim up to 20% on purchases over €175. Just remember to ask for the paperwork in-store to claim your refund later — especially worthwhile for high-end items.
Tips for a Smooth Shopping Experience
- Opening Hours: Most shops are open from 8:45 AM to 7:00 PM, with a midday break from 12:00 PM to 3:00 PM.
- Best Time to Shop: Late afternoon or early evening, when the resort comes alive under a twinkling Alpine glow.
- Open Daily: During the season, shops are open seven days a week, including Sundays.
Local Markets: A Taste of Authentic Alpine Charm
Looking for something with a local flair? The weekly market in Courchevel (typically held on Wednesdays near the Croisette lift) is a wonderful counterpoint to the designer boutiques. Expect regional delicacies, handcrafted goods, Genepi liqueurs, and winter-ready knits — perfect for gifting or keeping.
Courchevel: A Shopper’s Dream in the French Alps
Shopping in Courchevel isn’t just about the labels — it’s about the experience. Each boutique visit and artisan discovery adds another layer to your stay in this snow-draped sanctuary. If you’re searching for fashion, sparkle, or the latest ski gear, you’ll find luxury, tailored to perfection, at every turn.
