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Each June, the Honourable Artillery Company in central London hosts the London Concours—a three-day event showcasing rare and high-performance cars in a refined, private setting. Held from 3rd to 5th June 2025, it features a curated selection of classic and modern vehicles from top marques. More than just a car show, the event blends motoring heritage with elements of design and lifestyle, attracting collectors and enthusiasts alike.
Inside the Honourable Artillery Company
Located within the five-acre grounds of the Honourable Artillery Company in central London, the venue offers a quiet, spacious setting rarely open to the public. Surrounded by Georgian buildings and mature trees, it provides a practical yet refined backdrop for the event. The calm environment, combined with its central location, makes London Concours feel more like a private showcase than a typical car show.
The Cars: Icons, Oddities and Engineering Marvels
London Concours 2025 will feature over 100 vehicles, divided into themed displays across three days. Highlights include a major Aston Martin showcase featuring more than 50 models, as well as a Mercedes-Benz lineup ranging from the 1950s SL Gullwing to the W100 Grosser. Thursday is dedicated to Supercar Day, featuring hypercars that represent the past 40 years.
Additional categories include ‘Dream Cars’, focused on rare and unique models, and ‘The Wildcards’, featuring unusual and lesser-known vehicles. Each display is carefully curated to reflect both quality and variety.
Club Concours: Where Luxury Hospitality Takes the Wheel
The Club Concours hospitality package adds a premium layer to the London Concours experience. It includes coffee and pastries on arrival, followed by a champagne reception and a relaxed lunch with wine. Guests also have access to a complimentary bar throughout the day and are served afternoon tea with fresh pastries and cream. Live music and comfortable seating areas round out the offering, designed for those seeking a more exclusive visit.
The Guests: Discretion, Distinction, and Design Aficionados
Not just anyone attends the London Concours. The event draws a discerning crowd — classic car collectors, design tastemakers, couture house directors, and senior figures from the worlds of horology and fine art.
The atmosphere is relaxed yet elevated, and the connections forged on the lawn are often more enduring than those made in boardrooms. It’s a place where appreciation runs deeper than the aesthetic, and where an introduction can lead to a new acquisition, partnership, or passion project. In a world of curated exclusivity, the London Concours stands apart by being both accessible and elite.
Planning Your Visit: Everything You Need to Know
London Concours 2025 will take place from Tuesday 3rd to Thursday 5th June at the Honourable Artillery Company in EC1. Doors open each day at 11 am, with the event concluding at 8 pm on Tuesday and Wednesday, and 7:30 pm on Thursday. Entry is available through a range of ticket options, including standard day admission, afternoon access, and the ‘Cocktails at the Concours’ evening experience for those seeking a more relaxed, twilight setting.
While formal dress is not required, a smart and well-considered appearance is encouraged — light tailoring, refined summerwear, and polished footwear are typical. Early June weather is generally temperate, though a lightweight jacket or scarf is advisable for cooler moments outdoors.
For those travelling into the city, nearby districts such as Mayfair, Clerkenwell, and the Barbican offer a choice of luxury hotels, serviced apartments, and private members’ clubs. Many guests choose to arrive by chauffeur, and tailored transport or concierge arrangements are often organised through premium car clubs or travel services.
More Than a Car Show: Why London Concours Matters
In a world awash with fast-moving experiences and louder-is-better mentality, the London Concours stands as a testament to considered beauty and restrained extravagance. It is where engineering meets art, where luxury is not shouted but understood.
Whether you are there to admire the curvature of a 1960s Ferrari, converse with the artisan behind a bespoke restoration, or simply to sip champagne among friends under an ancient oak, you will find that the true engine behind this event is passion. Passion for detail, for design, for things that endure.
This is the London Concours: an event not just to attend, but to anticipate.
