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Tucked away on the serene shores of Lake Como, the Concorso d’Eleganza Villa d’Este is not merely a car show — it is an ode to automotive artistry, heritage, and timeless elegance. Held annually in the lush gardens of the Villa d’Este, one of Italy’s most iconic 16th-century hotels, this prestigious event is where the world’s rarest and most exquisite cars come to life before an audience of aficionados, collectors, and discerning aesthetes.
A Legacy of Elegance and Innovation
First held in 1929, the Concorso d’Eleganza has long stood as a beacon of refined taste and design. It celebrates more than just speed and performance; here, the narrative is about craftsmanship, originality, and aesthetic perfection. Now curated by BMW Group in collaboration with Grand Hotel Villa d’Este, the event has evolved into an elite gathering where heritage meets innovation.
What to Expect at the Event
Every May, Villa d’Este opens its gates to showcase a handpicked selection of classic and concept cars across several categories. Expect to see everything from pre-war Alfa Romeos with polished wood dashboards to one-off concept vehicles from top-tier marques. The main highlight? The coveted “Best of Show” award, judged by an international panel of experts and celebrated connoisseurs.
The event also features:
- A public exhibition at nearby Villa Erba
- Lavish evening galas with gourmet dining and live music
- Parade presentations along the lakeside promenade
When and Where
Taking place over a long weekend, typically in late May, the Concorso occupies the exclusive grounds of Villa d’Este and Villa Erba in Cernobbio. The surrounding landscape — with its cypress-lined hills and glimmering waters — adds an almost cinematic quality to the experience.
Attending in Style
Getting to Lake Como is an experience in itself. Most guests arrive via Milan’s international airports, followed by private car or even helicopter transfers. For accommodation, Villa d’Este is the natural choice, though nearby properties like the Grand Hotel Tremezzo and Il Sereno offer equally sumptuous alternatives.
Dress codes are traditionally elegant, leaning towards tailored suits, silk scarves, and vintage-inspired accessories that echo the glamour of the era being celebrated.
Insider Tips for the Discerning Guest
- VIP Access: Secure premium tickets early to enjoy private viewing sessions and cocktail receptions with owners and designers.
- Collector Networking: It’s not uncommon to rub shoulders with the likes of Ralph Lauren or Horacio Pagani.
- Photography Etiquette: Always ask before snapping photos of cars or attendees — discretion is part of the charm here.
Past Highlights
Over the years, the Concorso has seen extraordinary vehicles take centre stage. From the ethereal curves of the 1938 Talbot-Lago T150-C SS to modern debuts like the BMW 3.0 CSL Hommage, the event has an uncanny ability to merge nostalgia with forward-thinking design. A-listers such as George Clooney, who owns a home nearby, have also made discreet appearances.
How to Participate
Participation is by invitation only, whether you’re entering a vehicle or attending as a guest of honour. Car entries are evaluated based on historical accuracy, design, and restoration quality. For brands and sponsors, it’s a chance to engage with a highly curated audience of UHNW individuals and cultural influencers.
Beyond the Cars: Lake Como Lifestyle
While the Concorso is the main draw, Lake Como itself is a playground of luxury. Explore the storied villas of Bellagio, take a private Riva boat cruise, or indulge in a wine pairing lunch at a hillside osteria. Fine jewellery boutiques, curated fashion houses, and hidden antique dealers complete the indulgent itinerary.
Final Thoughts
The Concorso d’Eleganza Villa d’Este is not just an event — it’s a cultural landmark for those who appreciate the intersection of beauty, history, and exclusivity. It’s a weekend where time slows, engines purr like sonatas, and every detail reflects the pinnacle of luxury living.
If you’re seeking an experience that celebrates both the past and the future in exquisite style, this is where you need to be.
