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The Ivy Soho Brasserie occupies a prime position on Broadwick Street, bringing the familiar elegance of The Ivy Collection to one of London’s most vibrant neighbourhoods. Whether you’re stopping by for breakfast, a leisurely lunch, afternoon tea or a pre-theatre dinner, it offers a setting that feels equally suited to everyday occasions and celebrations.
Its location places guests within easy walking distance of Carnaby Street, Oxford Circus and London’s theatre district, making it an easy choice before a show, after a day of shopping, or simply to enjoy a meal in central London.
A Distinctive Addition to Soho’s Dining Scene
The Ivy Soho Brasserie reflects the signature style of The Ivy Collection while retaining a character of its own. Plush banquettes, marble-topped tables, colourful artwork and brass detailing create an elegant yet approachable dining room, complemented by an onyx-topped bar and outdoor tables overlooking Broadwick Street.
The atmosphere evolves naturally throughout the day. Mornings are relaxed, lunchtime brings a livelier energy, and evenings settle into a comfortable mix of pre-theatre diners, celebrations and cocktails. That versatility remains one of the restaurant’s greatest strengths.
An All-Day Offering With Broad Appeal
One of the restaurant’s biggest draws is the breadth of its dining experiences. Alongside the à la carte menu, guests can choose from breakfast, brunch, afternoon tea, seasonal set menus, children’s menus, dedicated vegetarian and vegan menus, group dining menus and an extensive drinks list, making each visit feel slightly different.
Breakfast and Brunch
Breakfast centres on well-executed classics. The Breakfast Special pairs a breakfast dish with tea or coffee, while favourites include Eggs Benedict, Eggs Royale with The Ivy Cure smoked salmon, poached eggs with avocado, buttermilk pancakes, and both Full English and Vegetarian breakfasts. Lighter options, such as crushed avocado with roasted tomato on dark caraway toast, provide an equally satisfying start to the day.
Brunch broadens the selection with lunch-style starters alongside dishes such as steak and eggs, complementing the restaurant’s Benedicts and pancakes. It suits leisurely weekend mornings just as well as late weekday breakfasts.
Starters
The opening courses balance Ivy favourites with lighter seasonal dishes. Steak tartare and potted shrimp offer refined takes on British classics, while salt and pepper squid remains one of the restaurant’s signature starters. Roasted queen scallops, Garden pea soup, crispy duck salad and the twice-baked cheese soufflé add further variety, while fresh seasonal salads cater well to vegetarian diners.
Mains
The main courses favour broad appeal over a single culinary direction. Long-standing signatures such as the Classic Shepherd’s Pie, Chicken Milanese with truffle sauce, traditional fish and chips, and the Scottish smoked haddock and salmon fishcake sit alongside dishes including monkfish and prawn Keralan curry and a selection of premium steaks from the grill.
Vegetarian and vegan diners are equally well served with dishes including the gochujang-glazed aubergine salad, and sweet potato and spinach curry, ensuring plant-based choices feel every bit as considered.
Desserts
Desserts continue many of The Ivy Collection’s best-known favourites. The melting Chocolate Bombe remains the signature finale, joined by seasonal desserts, indulgent sorbets and lighter fruit-based options that round off the meal with equal appeal.
Cocktails, Wine and Drinks
The drinks selection is as varied as the food, combining signature Ivy cocktails with contemporary creations, Champagne, sparkling wine, fine wines and premium spirits. Classic serves sit alongside seasonal cocktails, while teas, coffees, fresh juices and soft drinks ensure the bar works just as well for a morning meeting as it does for an evening aperitif.
Afternoon Tea
Afternoon tea offers a classic selection of finger sandwiches, freshly baked scones with clotted cream and preserves, and an assortment of pastries, served with a choice of teas and the option to add Champagne. It’s an elegant way to pause between shopping, sightseeing, or an afternoon in the West End.
Seasonal and Group Dining
Alongside its core menus, The Ivy Soho Brasserie regularly introduces seasonal set menus and limited-time dishes. Children’s, vegetarian, vegan and group dining menus further broaden the offering, making the restaurant equally suited to family meals, business lunches and larger celebrations.
For private occasions, The Loft provides an exclusive dining space overlooking the restaurant. Accommodating up to 50 seated guests or larger standing receptions, it is well suited to birthdays, corporate events and special celebrations, with bespoke menus available for each occasion.
The Experience Beyond the Plate
Consistency is one of the restaurant’s defining strengths. Service is polished without feeling formal, making it equally comfortable for a weekday lunch, leisurely weekend brunch or celebratory dinner.
Its Broadwick Street location adds further appeal. Carnaby Street, Regent Street, Oxford Street and London’s theatre district are all within easy walking distance, making it a natural choice before a show, after shopping or while exploring Soho. Reservations are advisable, particularly in the evenings and on weekends.
An Established Name in Modern Soho
The Ivy Soho Brasserie continues to deliver the qualities that have made The Ivy Collection a fixture on London’s dining scene: dependable cooking, attentive service and surroundings that feel stylish without being overly formal. Its breadth of menus encourages repeat visits, while breakfast, afternoon tea, cocktails and dinner ensure there’s a reason to return at almost any time of day.
In a neighbourhood where new restaurants appear regularly, that consistency has enduring appeal. Whether visiting for brunch, a pre-theatre meal, dinner or a private event, The Ivy Soho Brasserie remains one of Soho’s most dependable dining destinations.
Location: 26-28 Broadwick St, London W1F 8JB
