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In the heart of London’s Mayfair, Novikov restaurant offers a spot to savour the moment. With its blend of classic Italian flavours and a distinctly glamorous vibe, it’s the kind of restaurant that knows how to make an impression, whether you’re out for a special dinner or just fancy treating yourself.
Inside, it’s all sculpted wood, soft lighting, and the buzz of the open kitchen, where wood-fired ovens are the stars of the show. It’s smart but not stuffy, and the kind of place where famous faces don’t turn heads, because everyone’s used to seeing them.
A Menu That’s All About the Details
The menu takes inspiration from all over Italy, bringing together well-loved dishes and top-notch ingredients, with a few luxurious touches along the way.
You might start with warm octopus and potato, or Scottish salmon tartare with quail egg – light, elegant, and full of flavour. Seafood is a big deal here, and the kitchen makes the most of it: there’s king crab with Sicilian tomatoes, bluefin tuna tartare topped with caviar, and melt-in-the-mouth carpaccio that’s as pretty as it is delicious.
Pizzas are done the proper way, crisp, charred dough and toppings that range from creamy smoked cheese to rich truffle or fresh seafood. It’s comfort food, just dialled up a notch.
Then there’s the pasta. Black tagliolini with crab and courgette is fresh and full of zing, while the Wagyu Bolognese is all warmth and depth. The lobster linguine is pure indulgence, and the black truffle risotto with asparagus strikes just the right balance of creamy and refined.
Grilled to Perfection
If you’re more into meat or grilled fish, you’re in for a treat. Think perfectly cooked veal cutlets, salt-crusted sea bass, or langoustines straight from the wood oven. The Josper grill brings out the best in cuts like Scottish rib-eye and lamb, while the clay-baked baby lamb shoulder, tender, aromatic, and falling off the bone, is something you’ll be talking about long after the meal.
Where Ingredients Matter
There’s real thought behind what ends up on your plate. Novikov works closely with Brent Eleigh Walled Garden in Suffolk to grow herbs and seasonal veg just for them. It’s a small detail, but it speaks volumes about the care and quality behind each dish.
Why Everyone Loves It
Yes, it’s popular with celebrities, but it’s not just about who’s there. It’s the privacy, the laid-back luxury, and the kind of service that just gets things right without making a fuss. Whether you’re planning a date night, a celebration, or a last-minute dinner with friends, it always feels like the perfect setting.
A Little Bit of Mayfair Magic
Dining at Novikov restaurant is more than just ticking off a great meal; it’s about the whole experience. It’s stylish but welcoming, luxurious but not over-the-top. From the first bite to the last espresso, it’s a reminder of how good a night out can be when every detail is spot on.
Looking for somewhere that combines beautiful food, great atmosphere, and that classic Mayfair feel? Novikov Italian is well worth booking a table for.
Location: 50A Berkeley St, London W1J 8HA
